Government and donors have been promoting C.A. for many years. The seminar was convened to determine challenges that the private sector are having in promoting the system and whether the system makes economic sense. Speakers came from River of Life (Alan Norton), FAO, IETC, ADMA, Northern Farming and specialist, Michael Jenrich. Mozambican cotton company Plexus also gave a presentation on incentivizing smallholders to take up C.A.